Reetika Rathore · Founder

She spent 12 years
inside the system
you're navigating.

Built from a decade inside the system — and the personal transformation that finally made leaving it make sense.

If you've been doing everything right and something still isn't moving — I built this practice for exactly that. Not to help you cope better with what's in the way. To remove it.

I help Professionals, Students & People in Transition identify and remove the internal patterns holding them back — so growth becomes natural, not forced.

Book Your Free 45-Min Session
ICF Certified SPHRi NLP
30+
Professionals Helped
4
Levels of Change
Photo A · Hero Portrait

Professional · Warm · Direct Natural light · Neutral background
Head & shoulders to mid-torso
Confident but approachable
380 × 480 px minimum

Reetika Rathore
Founder & Chief Transformation Officer
What I saw — and decided to fix

When EQ is missing,
everything else suffers.

The real cost of ignoring the inner world — for people and for organisations.

Capable. Intelligent. Doing everything right.
And still struggling — quietly, invisibly.

Not because they lacked ability. Because no one had ever shown them how to work on what was running underneath it.

Universities built IQ. Companies ran skills programmes. But the inner world — how to handle pressure, how to navigate relationships, how to manage the automatic responses that fire before you can choose differently — was almost entirely absent. The gap between who people were and who they could be wasn't a talent gap. It was an EQ gap.

👤
People join unsettled
Capable on paper, struggling internally — no clarity on who they are or what they want, performing below their real potential
📉
Organisations lose their best people
High attrition, failed retention programmes — because the root cause was never addressed, only managed
Personal productivity collapses
Emotional suppression, invisible patterns, and unresolved identity blocks drain energy that should be going into the work
🏢
Organisational productivity follows
When people aren't thriving internally, the organisation absorbs the cost — in performance, in culture, in results
🪞
You start doubting yourself
Even when you're performing, something internally keeps whispering that it's not enough — and you can't explain why. That's not a mindset problem. That's a pattern.
What I set out to build

"I wanted to create something that aligns EQ and IQ..."

The journey

From Jaipur to Bangkok ??
and everything in between.

 

I grew up in Jaipur and spent over a decade building a career across some of India's most demanding corporate environments — Baxter, Coca-Cola, Reliance Retail. I was good at the work. I understood what organisations needed. But I kept seeing the same invisible wall everywhere I went: capable people, doing everything right, hitting a ceiling no skills training could touch.

This is exactly what many of the people I work with describe in their first session.

The turning point came at Coca-Cola, leading talent and early talent programmes at scale. The people entering were intelligent, driven, qualified. But the moment real pressure arrived — navigating complex relationships, managing their inner world under stress, stepping into leadership — the absence of emotional intelligence became undeniable. Skills training was everywhere. The inner work was almost entirely absent. And that absence was showing up directly in retention numbers, in performance, and in the quiet suffering of people who deserved better.

Then came Bangkok — marriage, a new country, a new language, a completely new identity to build. I used every method I now teach. Bangkok changed everything. I didn't just study this transformation. I lived it — and it showed me firsthand what it means to shift not just your thinking, but who you are at the root.


Warning: Undefined array key "content" in /home/z7lpjmfxnb3s/public_html/leveluppeople.co/wp-content/plugins/levelup-people/elementor/widgets/story-widget.php on line 86
The realisation

"The gap wasn't about capability. It was about patterns running automatically ?? before people could even choose differently. That's the level where this work operates."

Photo B Candid / In-Action
2011
HR & Talent ?? Baxter International
Healthcare MNC ?? India
Mid Career
Talent Management ?? Coca-Cola HCCB
FMCG MNC ?? India
APAC Projects
Later Career
HR Business Partner ?? Reliance Retail
India's Largest Retailer
2025
Life Transition ?? Bangkok
Marriage ?? New culture
Fractional CPO ?? FMCG Startups
2026 ?? Now
Founder ?? Level Up People
Bangkok ?? Asia-Pacific ?? Virtual
How I work

Four things that never change
about every session.

🎯
Transformation over coping

The goal is never to help you manage what's holding you back better. It's to remove it ?? permanently. Not suppressed. Gone.

🔬
Precise over general

Every session targets the specific pattern, not a vague area of growth.

🪞
Honest over comfortable

Safe, warm, and judgement-free ?? and honest.

🌱
Your pace, your terms

The work goes as deep as you're ready to go.

Credentials

Trained to work
at the root.

NLP · Timeline Therapy · Modern Hypnosis — all trained under Sébastien Leblond, NLP Top Coach.

ICF
ICF Certified Coach

International Coaching Federation
ACC — Under Practice

HRCI
SPHRi

Senior Professional in HR — International
Issued Aug 2024 · #800300719

NLP
NLP Practitioner

American Board of NLP
Trained by Sébastien Leblond

TTA
Timeline Therapy Practitioner

Timeline Therapy Association
Trained by Sébastien Leblond

ABH
Modern Hypnosis Practitioner

American Board of Hypnotherapy
Trained by Sébastien Leblond

Official Mentor

Femme Palette
James Cook University

Photo C · Warm & Personal
The person

"Everyone already has the potential.
My job is to help them reach
their highest version of themselves."


📜
Ancient wisdom, modern results — student of Indian Shastras & Vedic texts

I grew up in Jaipur — a city where philosophy and a deep understanding of the human mind have always been part of daily life. I've read widely across Indian Shastras and Vedic texts for as long as I can remember.

The Vedic and Shastra texts describe emotional patterns with a precision that modern psychology is only beginning to catch up with. That's not spirituality. That's a 3,000-year head start on understanding the human mind.

I have used every tool I teach on myself first. The move from India to Bangkok — a new language, a new culture, a completely new identity — meant I didn't just study transformation. I lived it. That's not a credential you can list. But it's the one that matters most.

What I believe that most coaches don't

"People are not broken. They are running an outdated pattern..."

What clients come with

You'll recognise yourself
in at least one of these.

These are the patterns that show up most — across professionals, students, executives, and people in transition.

Career stagnation despite strong performance
You're delivering. You're capable. Recognition and the next level keep not arriving — and you can't figure out why.
Confidence that collapses under pressure
Clear in private. Smaller in the room. You know what to say — and something stops you from saying it when it actually matters.
Patterns that repeat no matter how much effort
You've tried to fix it. You've read the books, done the work, made the changes. And something keeps pulling you back.
Knowing what to do — and still not doing it
The gap between knowing and doing is not a motivation gap.

"The moment the pattern is gone, the capability that was always there becomes fully available. Every time."

Real client testimonials coming — for now, this is what we work on together.

Book a session →

Identify what's been holding you back —
in 45 minutes.

"Most people come in not knowing exactly what to say. That's fine — the session is designed to find the right question, not assume you already have it."

45 mins · No pitch · No pressure · Bangkok · Virtual · Asia-Pacific